Teaming up with a South Bronx-based Cloud FC, a non-profit football club rooted in the South Bronx, we were tasked with creating a more professional brand identity. Cloud FC’s mission is
to uplift the local community by providing young players with both a sense of pride and the
tools they need to succeed—on and off the field. Our goal was to create an image that not only
inspired pride within the players but also helped the club attract sponsors and partnerships
to further its reach.

With long-term goals of feeding talent into Major League Soccer (MLS), expanding their programs across the United States, and establishing training hubs nationwide, Cloud FC needed an identity that could match their ambition.