Les Trois Croix is a classic, quality Bordeaux from the eponymous Chateau helmed by Bertrand Leon, son of celebrated winemaker Patrick Leon. However, the label was missing inspiration, depth, and a contemporary touch - a new expression of Les Trois Croix was waiting to be birthed.

Bertrand honours a humble, yet pioneering outlook to winemaking. It was important to stand out unapologetically in a sea of classic (and possibly cliched!) French Bordeaux codes, without compromising on a classic sense of clean, crisp elegance.

Our contemporary redesign embraces the iconic symbol of the Chateau and its vineyard - the Three Crosses (Les Trois Croix), a place steeped in history and religious significance. This mark also symbolises the three León children and the spirit of sharing great wine without pretentiousness. The redesign is elegant and modern, with a hint of drama; the red capsule amplified with pride, giving a bold sense of chic, French attitude, much like an iconic Chanel red lip.

Through this elegant and intriguing redesign, Les Troix Croix celebrates its rich heritage, whilst looking forward to appeal to a new generation of modern wine drinkers. Extraordinary winemaking legacy meets new blood, worthy of its premium and respected status.