In line with the assets created for Lipton, we wanted to create a distinctive look and feel for the Lipton’s lifestyle photography that felt fresh and authentic.

Capturing real moments of connection, using a diverse cast making sure they weren’t the typical “perfect” person that has become common, but with a vibrant colour palette and style that still makes the situations feel bright, joyful, and a place where you would want to be.

We used rough cut photography against a graphic yellow circle as a short cut to the sun, with other relevant textures all collaged together, accompanied by different illustrative elements to make an ownable language to be used throughout Lipton’s off-pack world.