Caleño, the “non-alcoholic, free spirit”, is inspired by the fun-loving Colombian city of Cali, famed for salsa dancing.

The focal point of the branding is a pre-Colombian goddess of dance, Huitaca, embodying Caleño’s Colombian roots and belief that you don’t need to drink alcohol to be spontaneous and have fun.

Illustration along with Charlie Davis, and as a part of a team at Design Bridge.